Proactive Customer Experience: A High-Profit Strategy [webinar]
With so much customer data and powerful technology at our fingertips, we have the opportunity to delight and dazzle customers like never before. But obsessing over the client experience isn’t just an...
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Marketing Strategies: Driving Demand and Connecting With Today’s Buyer...
Are you failing to make a real connection with customers? Are you dragging down your sales team by delivering low-quality leads? In a recent B2B study, ANNUITAS found that only 2.8% of organizations...
View ArticleMonetization Strategies For The Internet of Things [webinar archive]
Learn how “The Internet of Things” and the tidal wave of customer data can positively impact your service, grow revenue and increase profit potential. Tom Dibble, President and CEO of Aria: Highlights...
View ArticleReputation and Revenue Roundtable: Live on YouTube [webinar]
An Ivy League professor, a leading hotelier and a reputation management executive walk into a bar… Cornell’s Bill Carroll, citizenM’s Michael Levie and ReviewPro’s RJ Friedlander join forces onOctober...
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Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
There was more content created online in the last two years then was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a...
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It’s Not About You: Why Hotel Marketing Needs to Change [webinar]
Is your marketing all about you? About how beautiful your rooms are, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your...
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7 Strategies for Learning Leaders: Driving Agility, Accountability, and...
The Association for Talent Development and eCornell present a free webinar on Thursday, November 20, 2014 2:00pm – 3:00pm EST: 7 Strategies for Learning Leaders: Driving Agility, Accountability, and...
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How To Build an HR Strategy That Is Ethical, Mission-Driven and Gets Results...
Ethics and workplace culture are at the heart of any successful business strategy. An organization’s ability to execute its mission and vision is directly proportional to the health of its culture and...
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Applying Business Intelligence in Demand Generation [webinar]
Join us for this free webinar on Tuesday January 20, 1:00PM EST (6:00PM UTC). Register below. More than 50% of B2B marketers cannot accurately measure the ROI of their marketing efforts. In order to...
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Applying the Dual-System Approach to Executive Education [webinar]
Join Uwe Wagner, a senior eCornell faculty instructor and CEO of Innovative Think Tank International for this free one-hour webinar on Friday January 16 at 1:00PM (6:00PM UTC). Register below. For...
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Hotel Marketing Summit 2015: Live on YouTube
eCornell invites you to join three of the hotel industry’s most creative and forward-thinking marketers for a live YouTube summit on hotel marketing in 2015. Join ReviewPro’s Josiah Mackenzie, HeBS...
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WEBINAR – Dynamic Content Personalization: Hoteliers’ Powerful New Tool to...
Traditionally, hotel and resort websites have served the same content to all site visitors regardless of their preferences, demographics, past booking behavior, or even geographic location. Today,...
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What to Expect from the 11th Edition of the Uniform System of Accounts for...
The purpose of the Uniform System of Accounts for the Lodging Industry, or USALI, is to establish a uniform set of accounting guidelines for the lodging industry. A new edition is released every 10...
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Transcending Generational Differences in the Workplace [webinar archive]
Kevin Spacey and Jason Bateman in Horrible Bosses We’re at a unique moment in history; we now have three generations working side by side in the workforce. Companies are facing challenges managing...
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WEBINAR – Driving Organizational Success Through Workforce Analytics
The use of analytics is changing the way HR professionals assess performance and position their organizations to succeed. Interest has grown considerably in recent years, as workforce analytics can...
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Mastering the Hotel Marketing Ecosystem at the Property Level [webinar]
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking...
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Building a Disability-Inclusive Workplace [webinar]
New regulations from the federal government are aimed squarely at motivating employers to more actively recruit, hire, promote, and retain employees with disabilities. While the regulations are...
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Lead Your Remote Workforce To Success [webinar]
After Yahoo and BestBuy dissolved their remote work programs in 2013, many business leaders and HR professionals started looking at their own flexible work programs with a keener eye and a greater...
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Account-Based Marketing & the Future of B2B Demand Gen
Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B sales right now. While ABM as a business strategy has been around for quite some time, emerging technologies and new...
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Webinar: Finally! How To Close the Sales-Marketing Gap With Social Media
User-generated and brand-generated content on social media are great for bringing value to the customer relationship, but ultimately you’ll want to encourage a transaction. If your audience is engaged...
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Inspiration Isn’t Enough: The Mindset of a Social Leader [webinar]
Join eCornell and Switch & Shift’s Mark Babbitt and Shawn Murphy for a free one-hour webinar and panel discussion on what makes social leaders and people-centric organizations successful. Since...
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Strategies For Moving Your Startup Into a Bricks-and-Mortar Space
On April 6 we’ll be hosting a WebCast for startups called “Build Your Business: Real Estate Challenges for Startups” with Cornell alum T.J. Hochanadel. Go here to register and to take advantage of our...
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Women Leaders and the Ongoing Debate Over Hard vs. Soft Skills
Prof. Mary MacAusland, CPA, PhD, School of Hotel Administration, Cornell University Yes, there’s an ongoing debate about whether or not women leaders should busy themselves with non-leadership-related...
View ArticleWebCast Teaser: The Triple Bottom Line In an Entrepreneurship Enterprise
Entrepreneurs have a unique opportunity to structure their businesses in a way that achieves balance in the “Triple Bottom Line” (TBL). To find this balance in the TBL, you must manage the competing,...
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#InclusionWorks: A Look Ahead at National Disability Employment Awareness Month
Did you know that 15% of the world’s population—or one billion people—has some sort of disability? Yet a significant percentage of people with disabilities are unemployed or underemployed when compared...
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